Now there is one thing I can confirmed, the Email marketing is the strongest way to attractive customer come back your online store and purchase items. I did twice Email notice about our 20% coupon and new products, until now we have 7~8 orders.
Although I do English SEO for one and half month, the keyword housewares on page two last position, but no order come from organic traffic now, and the people will only saw the top 5 on first page. Now I am not sure how strong the organic ranking it is. some people think ranking is everything, but if your website have very bad experience how can the traffic stay on your site? If the traffic just leave your site very quickly, the bounce rate of your website will be high, Google know that, when Google detective your high bounce rate, it is a trash site to Google, your ranking will be hard.
Some how, Google SEO more depends on the backlinks, the Chinese search engine, which is Baidu, more focus on the content now, Baidu have to change, there are a lot of trash site in China, when the search engine can not provide better experience, people will go to another one, when search engine lose traffic, it means it lose ability to make money from ads.