housewares Keep going on Google

    Housewares go to page two finally, and discount housewares  show on first page! it's unbelievable i just did some back links on this keyword, but need to push it on top position, otherwise there will be no traffic at all.
    I try to increase the website experience, add a lot of plugins, but the problem is the most important two, Google merchant center, and Google map XML both have installation problems, i went to Zen cart forum asking help, only two replies, and the replies did not help me actually.
    So, there is a question about seo, if i get ranking, do i have orders, now i am not sure about this one, maybe i need to fix the customers' experience first.
     Another thing is how to make sure the shipping order have no problems, today is another customer call us about broken handle, before shipping their order, i have to make sure all items go to one box, so i put handle down, now i know it bad, and wrong, it should be put flat, or maybe need to change the shipping company. Try UPS, or Flex?
      Today is really a sad day, no season, i think no order coming, so feel some pressure from this company, and the website optimization is slow to boss i think. can not breath, the eyes balls are painful, need more confidence, i know i have to go on, and never give up. I will make it.