As the Title: SEO is the way to comcast your website, But only your content can hold your traffic. What i want to say is a successful website must have high quality content, even though your traffic is low, no problem, when the visitor find your website is amazing, they will come back, even recommend to their friends.
Take my test website: Uniware housewares Import Corp. as an example, i fix the function hard and try my best let it looks Pro. when you finished, then, do some back links, here you go, orders placed. and even the business partner contact you.
For the back links, you need to focus on the long tail keywords, We did cheap high quality housewares ,high quality housewares products ,cheap discount housewares ,housewares products catalog,may be not that much traffic, but this kind of traffic are easier to take orders than housewares
, So, take your time, optimize the website little by little, what you need to consist is optimize on-site pages, high quality back links.
I do recommend Zen Cart system to beginner, at beginning is tough but you will familiar very quick, and everything is Free! but Pro, such as, the USPS plugin. this plugin can calculate shipping fees accurate depends on the zip code, PayPal business account, when you set up, everything can go much easier than you thinking, Sales maker can auto show discount rate with RED discounted price. There is a tip for show out of stock products, when you set that products quantity number to 0, this product will show sold out, red color.
The most difficult part is how to custom the main page layout, that stack me for two months. the Goal is make main page looks Pro and hold traffic, beside this one, another problem is how to organize the layout for product page. If everything go well, the visitor gonna enjoy your site, so the bounce rate will keeping low. Google think this site must high quality content or have almost all content for visitor, then the ranking also go up. Because, Google search engine's task is satisfy search work, If visitor search trash website, Google will lose traffic.